Play 01 of 05
Create the Conversation
Offers Create Opportunities.
Start with an address. Generate real offers, buyer interest and selling options that give homeowners a reason to talk.
Goal: Create more seller conversations
The Why
Why this play works
Homeowners ignore market updates. They respond to specifics about their own property.
A real offer on a real address is not a marketing message — it is news the homeowner cannot get anywhere else.
You do not need a motivated seller to start. You need an address and something worth discussing.
Ideal Audiences
- FSBO listings
- Off-market property owners
- Your past-client and sphere database
- Life-event triggers: divorce, probate, relocation, downsizing
The Play
The play in four moves
- 01Enter one address into SellerAssist.
- 02Generate cash offers, buyer interest and selling options for that specific property.
- 03Deliver the results as options, not as a pitch.
- 04Let the options open the conversation about what the homeowner actually wants.
When To Use It
When to run this play
- FSBO listings where you want to add value that leads to an appointment.
- Off-market properties where you want to be different than every other agent.
- Your database — past clients, sphere, neighbors and anyone who has given you their address.
- General marketing inquiries asking what a home is worth or what buyers would pay.
- Expired or withdrawn listings where the seller still wants options to compare.
- Anywhere you are looking to add value first instead of pitching first.
Do This
Do this
- 01Run the address and review every offer and option before you reach out.
- 02Note the highest offer, the fastest close and the open-market potential.
- 03Reach out with the property, not with yourself — lead with what you found.
- 04Ask what matters most: price, timing, certainty or convenience.
- 05Set a time to meet or follow up so you can deliver offers, options, and solutions that will lead to an opportunity.
Say This
Say this
First contact
“I have a network of institutional buyers, and they have expressed interest in your property. These are real offers that I can show you on your property right now.”
Warm database contact
“You may not be moving anytime soon, but I just pulled the current offers and selling options for your address. Want me to send them over so you know where you stand?”
Seller who wants top dollar
“These offers are your floor, not your ceiling. Let's look at what the open market could do next to them, and then you can decide.”
Send This
Send this
- The offer and options summary for their address.
- A short explanation of each offer type so nothing feels confusing.
- One clear next step: a time to review the options together.
- A custom property page showing them how you maximize their value on the open market.
Watch For This
Watch for this
- They ask how the offers work — that is buying signal, not skepticism.
- Timing language ('by spring', 'after the school year') tells you which option fits.
- 'What would it sell for on the market?' means you are already in Play 02.
- Silence usually means the options were sent without context. Call and walk them through it.
What's Your Next Play?
Where are you right now?
Generated offers?
Share them with the seller
Seller wants more?
Show the open-market opportunity
Seller is ready to talk terms?
Run Play 02 — Win the Listing
Your 5-Minute Challenge
Run it once. Today.
- 01
Pick one real address you already know.
- 02
Run it and read the offers and options.
- 03
Send or say one line to that homeowner today.
Play Complete
You can now turn any address into a real conversation. Next, turn that conversation into a listing.
Next Play — 02
Win the Listing
Turn Conversations Into Listings.