Play 04 of 05
Build Future Business
Turn Property Attention Into an Audience.
Capture Followers from every property and keep them engaged with meaningful property and offer activity.
Goal: Build an audience from every property
The Why
Why this play works
Every property attracts far more people than the one buyer who closes.
Most agents let that attention disappear the day the sign comes down.
Followers keep the relationship alive automatically, so attention becomes future business.
Ideal Audiences
- Open-house visitors
- Neighbors curious about nearby sales
- Buyers who missed out on a property
- Past clients watching the market
The Play
The play in four moves
- 01Invite everyone who touches the property to follow it.
- 02A Follower becomes a lead.
- 03They receive real property and offer activity — not newsletters.
- 04They stay engaged, and when they are ready, they are already yours.
When To Use It
When to run this play
- Every open house.
- Every property marketplace launch.
- Every neighbor who asks what the home sold for.
- Every buyer who lost out on the property.
Do This
Do this
- 01Make following the property the default ask, at every touchpoint.
- 02Use QR codes at showings, signage and open houses.
- 03Let automation deliver activity updates so you do not have to.
- 04Reach out personally to the followers and find out why they're following and what they're interested in.
- 05Ask every Follower for their own address — that starts Play 01 again.
Say This
Say this
Open house ask
“Follow this property and you'll see every price change, offer and update automatically. No calls from me unless you want them.”
Neighbor conversation
“Follow it and you'll see exactly what happens with this home — including what it sells for. That's the best read on your own value.”
Buyer who lost out
“Stay a Follower. When something similar hits, you'll hear about it from me before it's public.”
Send This
Send this
- The follow link for the property.
- Real activity updates: new offers, price movement, status changes.
- An offer and options report for the Follower's own address.
- Personal follow-up with all followers to ensure they got the link and build a relationship.
Watch For This
Watch for this
- A Follower who opens everything — call them.
- Neighbors following the property — they are future listings.
- Followers asking about their own home — move them into Play 01.
- No Followers from an open house — the ask was missing.
What's Your Next Play?
Where are you right now?
Traffic is coming?
Build Followers
Followers are engaging?
Build the relationship
A Follower gave you an address?
Run Play 01 again
Your 5-Minute Challenge
Run it once. Today.
- 01
Pick one property with recent attention.
- 02
Invite ten people to follow it.
- 03
Message the one Follower most likely to move this year.
Play Complete
You can now build an audience from every property. Next, keep the system supplied.
Go deeper
Next Play — 05
Feed the Machine
Create More People, Properties and Opportunities.